Identity

Appease brand guide

One mark, one wordmark, one accent. The system is deliberately small: infrastructure brands earn trust by looking the same everywhere, not by having more assets.

01

Primary lock-up

Horizontal lock-up on near-black. This is the default — use it unless the surface makes it impossible.

APPEASE
02

The mark

A geometric A: an open chevron plus a crossbar whose ends are cut parallel to the legs, so every edge sits on one of three angles. The triangular counter is the channel an approved action passes through — precision and flow, without a checkmark, shield or arrow.

96px

64px

40px

28px

20px

16px

Legibility floor is 16px — the mark holds because it is three straight-edged masses and one void, with no strokes to collapse.

03

Variants

Mint on dark is primary. White is for photography, dense UI and embroidery. Black is for print, invoices and light documents.

Mint on dark

Primary

White

Photography, hoodie, hardware

Black

Print, invoices, light docs

04

Clear space & alignment

Clear space on all four sides equals the crossbar height — one sixth of the mark. The gap between mark and wordmark is fixed at 0.42× the mark height; never re-space the lock-up by hand.

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05

Color

Three values. No gradients, no tints beyond opacity, no secondary accent.

Ink

#09090B

Background, everywhere

White

#FAFAFA

Type, wordmark

Mint

#86E7B8

The mark, one accent per screen

Muted

#A1A1AA

Body copy, secondary

06

Typography

Inter, one family, three weights. Wordmark is 700 at 0.22em tracking, always uppercase. Never substitute a rounded or geometric-display face.

Wordmark · 700 · 0.22em

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Display · 700 · -0.02em

Find every refund that violated your own policy.

Body · 400

Upload one file. We check every refund against your written policy and show you the dollars that left without permission.

07

Favicon & app icon

The mark centred on ink with a 22% corner radius. Nothing else appears in the container — no wordmark, no border.

88px

56px

32px

16px

08

In use

APPEASERun audit

Product navigation

Appease

@appease

Social avatar

APPEASE

Invoice 0001 · henrik@appease.tech

Document / invoice

09

Don't

  • Add gradients, shadows, glows or outlines
  • Rotate, skew, or re-proportion the mark
  • Re-space or re-scale the lock-up by hand
  • Introduce a second accent colour
  • Place the mark inside a circle or shield
  • Set the wordmark in any face but Inter
10

Files

SVG geometry, ready for print, embroidery digitising and hardware embossing.