Identity
Appease brand guide
One mark, one wordmark, one accent. The system is deliberately small: infrastructure brands earn trust by looking the same everywhere, not by having more assets.
Primary lock-up
Horizontal lock-up on near-black. This is the default — use it unless the surface makes it impossible.
The mark
A geometric A: an open chevron plus a crossbar whose ends are cut parallel to the legs, so every edge sits on one of three angles. The triangular counter is the channel an approved action passes through — precision and flow, without a checkmark, shield or arrow.
96px
64px
40px
28px
20px
16px
Legibility floor is 16px — the mark holds because it is three straight-edged masses and one void, with no strokes to collapse.
Variants
Mint on dark is primary. White is for photography, dense UI and embroidery. Black is for print, invoices and light documents.
Mint on dark
Primary
White
Photography, hoodie, hardware
Black
Print, invoices, light docs
Clear space & alignment
Clear space on all four sides equals the crossbar height — one sixth of the mark. The gap between mark and wordmark is fixed at 0.42× the mark height; never re-space the lock-up by hand.
Color
Three values. No gradients, no tints beyond opacity, no secondary accent.
Ink
#09090B
Background, everywhere
White
#FAFAFA
Type, wordmark
Mint
#86E7B8
The mark, one accent per screen
Muted
#A1A1AA
Body copy, secondary
Typography
Inter, one family, three weights. Wordmark is 700 at 0.22em tracking, always uppercase. Never substitute a rounded or geometric-display face.
Wordmark · 700 · 0.22em
APPEASEDisplay · 700 · -0.02em
Find every refund that violated your own policy.
Body · 400
Upload one file. We check every refund against your written policy and show you the dollars that left without permission.
Favicon & app icon
The mark centred on ink with a 22% corner radius. Nothing else appears in the container — no wordmark, no border.
88px
56px
32px
16px
In use
Product navigation
Appease
@appease
Social avatar
Invoice 0001 · henrik@appease.tech
Document / invoice
Don't
- Add gradients, shadows, glows or outlines
- Rotate, skew, or re-proportion the mark
- Re-space or re-scale the lock-up by hand
- Introduce a second accent colour
- Place the mark inside a circle or shield
- Set the wordmark in any face but Inter
Files
SVG geometry, ready for print, embroidery digitising and hardware embossing.